These participants didn’t really know they were participating in a virtual roundtable, but they were all asked the same two questions and these are their answers, some of them edited for length. Also, some of them said the same basic thing, so not everyone answers every question.
SSN: Where are you seeing actual installations and traction with video analytics?
Farkarsh: Most of our business is coming from the mid-range market. I can’t say the mass-market is really perfect for analytics yet; it’s still not quite the mass market. We didn’t achieve the hype yet. We’re still on the way to the hype. We thought we’d get there 2009, 2010, but the slowdown might change that. But there’s still the argument that we can save them some money.
Russell: It’s tipping. It’s always been ease of deployment and prices that has slowed the adoption of analytics, and we’ve solved those problems. We have a new product designed for exactly that middle market. We’re at the forefront of the industry, we’ve always had the best analytics, etc., but we were a high-end system. So what’s changed recently is that we’ve been very aggressive in making analytics easy to deploy by our partners, and we’re releasing products that are designed to compete head to head with your standard hybrid NVR and DVR out there. From a cost standpoint, we’re a no-brainer. It’s really just a question of ‘Do you want a dumb DVR
or do you want to pay the same price for a smart, searchable 3vr?’ We make that price not an issue.
I’m a strong believer in the mass market. I think the big projects are driven by the mass market, not the opposite. It reminds me of the strategy of Microsoft, not going to the giant companies like IBM, but going to the mass market, and they proved that was a good strategy. And I think the same thing will happen here as well. It’s nice to have analytics that’s affordable.
—Ze
Chambers: Where it is being used successfully,
and how can integrators use Perceptrak, is when an organization might have one or two, maybe three, people who have the ability ications, dispatch, coordination, that type of thing, and they just use Perceptrak as a tool to bring their attention to things as they’re happening in real time so they can act on them.
ev Farkarsh, ioimage
to do commun
That was our pitch for the last three years, that was our number one pitch: You’re retrofit-ting the dumb security installation and just adding a box. You’re upgrading your security for a reasonable price. We’ve been doing that for the last three years, and now those competitors are doing that as well.
In a campus setting, the Johns Hopkins installation for example, Catholic University in DC, University of Minnesota, every one of those has seen the ability to upgrade real-time security with guards who can intervene as things are happening. That’s a huge paradigm shift.
System integrators need a reason to go back to their customers.
Where that fits with the integrator is that they’ll talk with the security operator, ask things like, ‘What kinds of issues are you
dealing with?’ And then they’ll recommend a suite of capabilities that, if it includes video surveillance, will often employ Perceptrak or another real-time notifier. This provides the ability to upgrade technology and products, but also to get professional service fees.
Schnell: The key thing for me has been the continued growth of business with notable end user organizations, both in the breadth of categories and weight of the institutions, including DHS, the oil and gas industry, some state and municipal customers. And we’ve had continued strength in the schools. We’ve seen good strength in both the k- 12 side and the university side, and that breadth to me is a great sign. Some of the common elements are that those sectors are healthier, more so than retail and the consumer-focused financial services sector. We’ve had good success in the markets that are healthy and continuing to invest in security infrastructure.
Eaton: For us, with the integrators, what they like about our solution is the dramatic reduction in the cost of deployment labor and the cost of ongoing maintenance. Some of the integrators that we’ve talked to, when they go to deploy, their cost curve on setting up each individual camera and making sure it’s tuned has been a real sore point on the deployment cost. Our system that self learns and defines its own rules has been well received.
—Scott Schnell, VideoIQ
ers in a major hot
For one of our custom-el, we deployed the system
We’ve seen a lot of activity by the remote guarding partners, too. There’s really two center points: One is what I would call guard augmentation, as in, ‘I want to have a certain number of uniformed officers at the site, and want to use a professional monitored service to cut down on that number and to give them universal visibility to the site— analyt-ics-monitored cameras do a better job than human beings in terms of persistent vigilance. Guards will be distracted by one incident, where analytics don’t get distracted. That’s the high-end phenomenon.
and had it up and running and giving them information within three to four days. Of course, the patterns that it’s learned are limited to those observations you can make in a three-day period. And it can learn things over weeks as well. And it’s not just large customers. We do have customers that start out with four cameras and do get value out of the system. It is actually more expensive to do four cameras, but we might eat that cost because we think it’s going to lead to further deployment.
The second market, which is much larger, is a market that hasn’t been served by guards because they’re too expensive or it’s too large of an area for it to be practical. This includes mid-market outdoor commercial, equipment dealerships, rental facilities, perimeters at refineries and other industrial installations.
McGuinness: Our customers are manufacturers, and we have them around the world in all regions, and based upon the shipment reports, we’re encouraged that it is being spec’d, it is being sold, and it is being deployed around the world. Security and safety applications still drive the marketplaces—airports, rail, maritime, oil and chemical plants—but we’ve also been very excited about performance in business intelligence, retail, casinos, entertainment and banking. It’s security at some points and it’s collecting data at other points.
Adams, Rob Alarcon, Victor Andersson, Jonas Bates, Jeremy Beachler, Bob Bianchet, Chris Blue, Larry Bodell, Paul Boethel, Casey Bourque, Michael Brecher, Jeremy Brooks, Jeffrey Brown, Jordon Carli, Lorraine Carlson, Brody Chambers, Craig Chandler, David Chianos, Steve Clarke, Mitch Cochran, Corey Conley, Sarah Corliss, John Cruit, Richard Davis, Charles De Luca, Patrice Degnan, Bill Diaz, Jim DuMais, Robert Eaton, Eric Egan, Kerry Embersold, Peter Falkenberg, Chris
Next Stage
ALAS
ONVIF
Sonitrol
Stretch
AVI-SPL
Hi-G-Tek
IQinVision
Siemens
HB Alarm
Diebold
SimplexGrinnell
GuardTronic
NFPA
ConnectionsIT
Cernium
Coachella Valley Security
C&C Security
Monitronics
Dependable Security
Waste Management
Defender Direct
ION
Bosch
Reliance Protectron
New Hampshire
CVS Alarm
SimplexGrinnel
BRS Labs
Security Partners
Honeywell Fire
Insite
15,
35 26 9 26 6 25 10 34
18, 20 20 21 8 21 24 15 36 28 16 26 28 26 21 17 8 26 24 28 24 36 26 8 15
Farkarsh, Zeev Forsythe, Acy George, David Giacalone, Peter Guagenti, Casey Hackett, Mike Harkins, Cindy Hertel, Morgan Hofman, Robert Hwang, J. T. Jaddi, Sam Jenkins, Niall Johannsen, Andy Jones, Lee Kobelin, Mike Krebs, Matt Kusche, Bob Lally, Brendan Madden, Mike Martin, Stan McAfee, Jorgia McCooe, Matt McEnaney, Trevor McGuinness, David McSheffrey, John Meyer, Dean Milburn, Ted Morris, Simon Nestle-Patt, Jeff Nilsson, Fredrik Nuccio, Joe O’Grady, Bert
ioimage SentryNet System Sensor Mace Controlled Access Hackett Security UAS Mace Convergint Apx Alarm Stanley IMS VES Support Services ASG SureView Ojo Technology IRL Systems Gamewell-FCI SIAC Crime Prevention Security Chart Venture Partners Knight Security ObjectVideo en-Guage Pelco GE Security ClickSoftware Axsys Axis ASG Lanvac
36
21
8
27
15
18
21
27
21
28
22
2
22
26
38
26
17
22
8
26
22
10
22
36
25
34
25
29
1
8
15
26
Perlin, Gary Pickrem, Neil Pixton, Jeremy Premo, Mark Prutsman, Eric Raab, Marcia Raefield, Dennis Riley, Bill Ritchie, Tracey Rockoff, Todd Roy, Lisa Rucker, Randy Russell, Steve Sargent, Jon Schnell, Scott Schwartz, Cindy Soo, Patrick Swanson, Clark Swiecicki, Mike Tanascichuk, Kristina Thorpe, Bill Timko, Josh Tockarshewsky, Robert Trillo, Joseph Wahrsager, Aaron Wahrsager, Wayne Walin, Steve Walters, Ron Weinstein, Curtiss Woodhouse, Leanne
Speco Siemens Platinum Protection Emza AAF Defender Direct Mace Technical Systems UCC HDCCTV Alliance Johnson Controls RJA 3VR ADT VideoIQ CDW-G Monitronics Blackline SimplexGrinnell American Security Challenge Remote Systems SafeNet UL Triple A Custom Smith & Wesson Security Smith & Wesson Samsung | GVI SIAC Absolute Security SecurTek
34 15 22
10, 35 12 1 1 28 23 6 23 24 36 17 36 15 26 26 24 10 26 23 25 24 23 28 34
9, 18 23 23
References:
Archives